Email errors continue to top the list of business communication blunders, putting data privacy and reputation at risk. This article shares a few key checks to follow before hitting ‘send’ to ensure emails get delivered.

Many detect risky emails before they hit inbox and malware attacks are distributed through links and attachments, so it’s important to be aware of the origin of any email you receive and always check to make sure your recipients know it comes from a trustworthy source. Your organization may have policies in place that quarantine messages containing dangerous URLs or file formats and prevent employees from accessing potentially compromised content.

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The subject line is the first thing that a recipient sees and can have a significant impact on whether or not they open your message. Keeping it short, clear and free of capital letters or excessive exclamation marks will increase the likelihood your message is read.

Spam filters look for certain characteristics in an email that can indicate a message is spam. These can include all caps or incorrect syntax (such as spelling gmail as gmal) and words or phrases known to be associated with phishing and other types of malicious email.

Using a real-time email verification tool like Wiza, to identify and remove invalid or risky email addresses, will help reduce hard bounces and improve your sender reputation. The sender’s reputation is a score issued by internet service providers and directly affects email deliverability. A high reputation is rewarded with better email delivery. A poor reputation is punished with lower deliverability.