Clique aqui often rely on domestic help to perform laundry and other cleaning tasks. This can be a significant barrier to introducing new formats such as all purpose cleaning wipes, which are typically sold in high volumes and require a different type of consumer interaction than standard surface care products.

Despite the recent boom in the industry, all purpose cleaning wipes have yet to make significant inroads into Brazil’s market, where per capita consumption remains at a low level. A key reason is the lack of awareness amongst consumers about the benefits of these products, with many believing that all purpose wipes are not suitable for washing clothes or dishes.

A Dry Clean State of Mind: Embracing Dry Wash in Brazil

Changing this perception will be challenging, given that the majority of Brazilians live in rented apartments, where washing machines are not installed. Moreover, many of these consumers have limited understanding of how to wash clothes sustainably. Using top-loading commercial washers that consume less water and energy than front-loading residential machines is one way to introduce consumers to this concept.

The sanitary conditions of public school food services (SFS) are the subject of several studies that use various checklists to evaluate their compliance with good hygiene practices. Despite the efforts of public schools to comply with these standards, the physical structure and working conditions of SFS need improvement.