Governments are increasingly looking to sports as a means of cultivating international goodwill, promoting national values and building international engagement. This is particularly the case for sporting mega-events that can attract billions of spectators and provide a platform to project national images, reinforce national values and bolster international prestige and influence.

While sports and diplomacy เยี่ยมชมคาสิโนบาคาร่าของเรา have been intertwined since ancient times, the modern era has witnessed a dramatic increase in the number of instances where sport is consciously used as a diplomatic tool. This heightened interest has been driven by the proliferation of global sports events and a desire to capitalize on the potential for cultural, economic and political benefits that are inherent in the interaction between international sport and diplomacy.

The multifold networks, actors and channels where international sport and diplomacy converge are complex and diverse. There are two broad categories in which international-sport-as-diplomacy can be considered:

The Role of Sports in Diplomacy and International Relations

1. Specified’sports envoys’ are used by governments to convey particular political messages or messages of general public benefit, usually by way of competition. This category encompasses a number of specific sports envoys, including Olympic Games participants, international cricket players, football/soccer stars and world-class chess competitors.

2. International-sport-as-diplomacy involves the multi-actor diplomatic representation, communication and negotiation that takes place to produce international sporting competitions. This includes negotiating the terms of competing in a given sport with the international governing bodies for that sport, regional and national organizing bodies as well as large global sponsors, media firms and CSOs.