Lenticular printing is an innovative way of bringing life to still images. Unlike 3D prints that require special glasses to see, lenticular prints shift between different images without requiring any movement from the viewer. It’s the best choice for marketing materials that want to catch people’s attention, such as posters or POS displays. It’s also a great way to convey complex messages in an eye-catching and engaging way.

A lenticular print starts with two or more separate images, which are sliced into strips and interlaced to create a single image. Then, the lenticular plastic sheet is added to the interlaced image and the final product is laminated and coated for protection.

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The lenticular lens consists of a series of overlapping ridges that bend light passing through it, hiding and revealing slices of the image behind them. The resulting effect is an animation that shifts between different images, depending on the viewing angle or distance from the viewer.

Most lenticular prints only flip back and forth between 2 different images, but it’s possible to make more elaborate animations as well. For instance, some have up to 20 different images or “frames” that are positioned to point in slightly different directions, so the image changes subtly as the viewer moves.

Lenticular prints are available for both large and small runs and can be produced through a variety of printing methods. However, the quality of the result is largely dependent on the quality of the original images used for the printing process. To get the best results, lenticular prints should be printed with high-resolution images and avoid using colors that are difficult to read.