In the realm of Search Engine Optimization, Link Building describes marketing activities that aim at increasing the quantity of high-quality inbound links to a webpage with the goal of improving the page’s ranking. Links are one of the major SEO ranking factors, and it’s a well-known fact that Google gives a higher ranking to pages that have more high-quality inbound links. This link

There are many tactics and strategies that can be used for link building. However, most of them fall into the following three categories:

Content promotion

In order to increase the chances of your content getting linked to by other websites, you need to promote it. This can be done through various channels like social media, email, or even paid ads.

Broken Link Building: Unearthing Opportunities for Link Acquisition

Creating relationships with other bloggers and website owners and reaching out to them in order to get links is the most popular way to build links. This can be done through various methods including guest blogging, contacting bloggers that have already linked to you, the so-called skyscraper technique, etc.

Competitor link research

It’s not really a tactic per se, but the more you know about how your competitors are getting their links, the better equipped you will be to outrank them. That’s why using a tool like Ahrefs is essential to your daily work; it allows you to check the [Backlinks] report for the top-ranking pages and identify their link-building tactics.

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